Privacy Policy, Terms & Conditions



1. Acknowledgement and acceptance

1.1 Welcome to CITA HOLDING GROUP.  The website (the "Website") is owned, operated and provided by CITA HOLDING GROUP LTD a company registered in England and Wales with company number 10329509 (referred to as “CITA HOLDING GROUP” "CHG", “Deva Nova” “we”, “our” or “us”).

1.2 Use of the Website including survey pages and content to which you may be directed and membership of the Bank of Contributors set up and administered by Deva Nova (a trading name of CITA HOLDING GROUP LTD) and participation in any research activities as described in our Privacy Policy is governed by these terms and conditions of use (the "Terms").

1.3 By ticking 'Yes'( or continuing to use this site) during the process to register your participation as a Contributor of a Deva Nova ("Contributor"), or by participating in a CITA HOLDING GROUP/ Deva Nova activity or by simply accessing and using the CITA HOLDING GROUP Web Pages, you agree to be bound by these Terms.

 Should you not wish to accept these Terms, you must exit the CITA HOLDING GROUP Web Pages immediately and/or or cease participation in the CITA HOLDING GROUP/Deva Nova Activities.

2. Terms of participation

2.1 Registration Process for Deva Nova - Bank of Contributors.

2.1.1. To become a Member and to participate in Deva Nova research, you need to register with Deva Nova following the registration process set out at

2.1.2. Prospective Members must complete the registration form if they wish to join the Bank of Contributors. The registration forms are hosted on third party websites; CHG is not responsible for the actions of 3rd parties and use of those services is done so at your own risk.

2.1.3. During the registration process prospective Members will be notified of any terms in addition to these Terms which shall apply to membership of the Bank of Contributors.

2.1.4. You have to be 16 years or older to join the Deva Nova Bank of Contributors. 

2.2. Information you provide to us

2.2.1. In return for CHG granting you access to the CHG Web Pages and/or the ability to participate in Deva Nova research and Activities, you agree to: Provide true, accurate, current and complete information about yourself; Maintain and promptly update your personal membership details including the Panel Membership Profile (defined below) so as to keep it true, accurate, current and complete; and Provide true, accurate, current and complete information about yourself as prompted by Deva Nova/ CHG whilst participating in Research and Activities.

2.2.2. If you provide any information that is untrue, inaccurate, not current, incomplete or inconsistent with prior answers to identical questions, or Deva Nova/ CHG has reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, Deva Nova/ CHG has the right to suspend or terminate your current access to, use of, and/or participation in the Research and Activities. For example, if in Deva Nova/ CHG reasonable judgement your participation in Activities persistently indicates a location of residence different to the one you provided during the Registration Process, we reserve the right to suspend or terminate your membership or your participation in the Research and activities. 

2.3. Your participation with the Bank of Contributors 

2.3.1. Once you have completed the Registration Process, Members will be provided with a UIN (Unique Identification Number) and become a “Contributor” for research, activities and for the chance to win rewards associated with Deva Nova and CHG.

2.3.2. Only one registration is permitted per person for the Bank of Contributors. Any person found to have multiple registrations may have their access to research and activities limited or terminated. Deva Nova/ CHG may demand proof of identity in the event of a dispute.

2.3.3. A unique email address must be used by each person wanting to join the Bank of Contributors (For example, this means that family members may not each have an account using a shared email address but must each have a separate account with a separate email address.)

2.3.4. Each Bank of Contributors UIN must only be used by said Contributor, and may not be accessed by any other individual without the express permission and authorisation of Deva Nova/ CHG. You agree to notify Deva Nova/CHG immediately you become aware of, or suspect any unauthorised use of your UIN, or any other breach of security.

2.3.5. In the event of access to your Deva Nova UIN by another individual, Deva Nova/ CHG reserves the right to suspend your and/or that other individual’s UIN until a resolution has been reached. Deva Nova/ CHG reserves the right to reclaim any costs or other incentives earned by access of the unauthorised user.

2.3.6. Contributors may earn rewards for their participation in the prescribed manner detailed on the individual research and activity pages and forms. The reward that can be earned for participation in research or activities will be notified to Members via authorised communications.

2.3.7. Unless otherwise specifically notified, rewards can only be earned through following all and any instructions regarding earning rewards. A Member's failure to correctly follow any required instructions or procedures may result in no reward being given. Deva Nova/ CHG  reserves the right to change, amend or withdraw rewards at any time without reason. If Deva Nova/ CHG has suspended or terminated your UIN for any of the reasons outlined in these Terms no rewards that you have earned can be redeemed.

2.3.8. Deva Nova/ CHG reserves the right to change the range of research and activities for which Contributors may be eligible for. Deva Nova/ CHG also reserves the right to alter what Contributors can be rewarded at any time. 

2.3.9. Rewards may not be transferred to other UIN nor pooled together in any manner and the sale or barter of rewards is strictly prohibited. The rewards given have no monetary value other than the value on the reward, and cannot be exchanged or used for any purpose other than listed on the designated reward by Deva Nova/ CHG or another third party. Rewards have individually governed terms and conditions by third parties, please remember to consider these before use of the reward. Deva Nova/ CHG bares no responsibility for the misuse and or mismanagement of the reward by the Contributor or any third party.

2.3.10. Deva Nova/ CHG may from time to time adjust a Contributors rewards upwards or downwards in response to errors which Members acknowledge may arise or suspected fraud, for which we have full authority.

2.3.11. Deva Nova/ CHG reserves the right to terminate any Contributors UIN and access to research and activities without notice.

2.4 Research and Activity invitations.

2.4.1.         You acknowledge that: if you register to become a Contributor, it is integral to your participation that we are able to send you Email, SMS , Telephone calls, notifications and other communications inviting you to participate in research and activities, whether via the Website, over the phone or person; and if you wish to stop receiving such emails and notifications, you may terminate your membership in accordance with paragraph 5.1 of these Terms.

3. Prize polls

3.1. Deva Nova/ CHG may ask you to participate in research and activities which will enter you into a prize draw for a reward. Such draws will be individually governed by the respective terms and conditions specified and displayed for each prize draw.

4. Referrals

4.1. You may be able to increase your chances of getting a reward by referring friends and family to the Bank of Contributors, provided they join with reference to your URN (Unique Reference Number) which is different to your UIN. When referring new Contributors, you agree to not pose as or claim to represent Deva Nova/ CHG and you will not attempt to mislead or deceive prospective Contributors into using your URN to join. You agree to make clear to any prospective Contributors you refer that they will be using your URN and that your odds of receiving a reward may be increased if they join the Bank of Contributors using your URN.

5. Terminating your membership

5.1. If you no longer wish to be a Contributor please contact Deva Nova/ CHG via website. Deva Nova/ CHG will terminate your account and cease to contact you within 28 days of receiving notice from you that you wish to terminate your membership. You therefore acknowledge and agree that if you terminate your membership you may receive emails from Deva Nova/ CHG for a period of 28 days after the date of your notice. If you request the erasure of Deva Nova/ CHG Contributor status you will forfeit all rewards previously earned.

5.2. You agree that Deva Nova/ CHG , in its sole discretion, may terminate or suspend your Contributor status, or participation in any research and activities for the Bank of Contributors, or remove or discard any User Content, for any reason, including, without limitation, for lack of use, or if Deva Nova/ CHG believed that you have violated or acted inconsistently with the letter or spirit of these Terms.

5.3. You agree that Deva Nova/ CHG may terminate your access to research and activities or the the Bank of Contributors under any provision of these Terms without notice, and acknowledge and agree that Deva Nova/ CHG may immediately deactivate your status as a Contributor and/or bar access to research and activities and the Bank of Contributors. Further, you agree that Deva Nova/ CHG shall not be liable to you or any third-party for any termination of your access to the Deva Nova/ CHG research and activities or the Bank of Contributors.

5.4. Deva Nova/ CHG reserves the right to terminate the Bank of Contributors, or CHG Web Pages at any time. In such a case and unless specified otherwise, no Deva Nova/ CHG rewards will be redeemable by any Contributors.

6. Your obligation to reimburse us

6.1. You hereby agree to fully reimburse Deva Nova/ CHG and its directors, officers, employees and agents from and against any and all liability, damages, losses, claims (including reasonable legal fees) each of them suffers or incurs resulting in any way from your use of the Deva Nova/CHG Web Pages, the provision of User Content or your participation in research and activities or the bank of Contributors or resulting from any breach of these Terms whether such breach is carried out by you or by any other person through UIN as a result of your negligence.

7. Third party websites

7.1. Links included within the CHG Web Pages may let you leave the CHG Web Pages and enter into other website(s) ("Linked Site(s)"). The Linked Sites are not under the control of CHG and CHG is not responsibility and nor shall it be liable for the contents of any Linked Sites or any links contained in a linked site or any changes or updates to such sites. CHG is not responsible for webcasting or any other form of transmission received from any Linked Site. CHG is only providing these links to you as a convenience and the inclusion of any link does not imply endorsement by CHG of the site or any association with their operators.

8. Intellectual property

8.1. The Website and all pages and content within the CHG Web Pages, including, but not limited to, text, graphics, audio, video, photographs, software, inventions, surveys, logos or other materials (“Materials”) are the intellectual property of, or are authorised for use by, CHG and its licensors, business partners and affiliates, including all trademarks, service marks, copyrights, patents, database rights and trade secrets contained therein. 

9. Other important terms

9.1 All notices given by Deva Nova/ CHG to Contributors will be sent to their designated email address provided by them during the Registration Process.

9.2 If a court finds part of these Terms illegal or otherwise invalid, the rest will continue in force. Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

9.3 Reliance on these Terms.  We intend to rely on these written Terms and any document expressly referred to in them in relation to the subject matter of any agreement between us. You will be legally bound by these Terms.

9.4 Events or circumstances.  If we are prevented or delayed from complying with our obligations under these Terms by anything you (or anyone acting on your behalf) does or fails to do or due to certain events or circumstances, our inability or delay in performing our obligations will not be deemed to be in breach of these Terms. Examples of such events and circumstances but are not limited to include fire, flood and other acts of God, strikes, trade disputes, lock outs, restrictions of imports or exports, riot, accident, disruption to energy supplies, civil commotion, acts of terrorism or war.

9.5 References to ‘including’ and other similar expressions.  In these Terms, words that appear after the expression ‘include’, ‘including’, ‘other’, ‘for example’, ‘such as’ or ‘in particular’ (or any similar expression) will not limit the meaning of the words appearing before such expression. 

9.6 We may transfer this Agreement to someone else. We may transfer our rights and obligations under these Terms to another organisation. We will contact you to let you know if we plan to do this. If you are unhappy with the transfer you may contact us to end your Contributor status within 28 days of us telling you about the transfer.

9.7 You need our consent to transfer your rights to someone else.  You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.

9.8 Nobody else has any rights under these Terms. The agreement made under these Terms is between you and us. No other person shall have any rights to enforce any of its terms. Neither of us will need to get the agreement of any other person in order to end the agreement between us or to make any changes to these Terms.

9.9 Language.  These Terms may be presented to you in more than one language. However, the English language version of these Terms shall prevail.  Any agreement between us will be concluded in English

9.10 Even if we delay in enforcing a Contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these Terms, or if we delay in taking steps against you in respect of your breaking the Contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.

9.11 By agreeing to these terms you consent to the use of your data  being used by Deva Nova/ CHG for the use of business activities. Inluded but not limited to the sale of your data to selected third parties.

9.12 By agreeing to these terms you agree to settle any disputes and proceedings independently and without use of the courts and through the method and choice of CHG choosing. These Terms are governed by English law. 


Privacy Policy

CITA HOLDING GROUP LTD cares about your privacy.  For this reason, we collect and use personal data only as it might be needed for us to deliver to you our services and websites (collectively, our “Services”). 

Your personal data includes information such as but is not limited to:

  • Name
  • Telephone number
  • Email address
  • Your opinions on social and political issues
  • Your opinions on the topics that the research is exploring
  • Information about your behaviours  
  • Location data
  • Any personal data that you may you provide about yourself
  •  Any comments you make on our website or 3rd party websites
  • Other data collected that could directly or indirectly identify you.


Special categories of personal data

Some of the data that you provide us will fall within what EU data protection law describes as ‘special categories of personal data’, such as your racial or ethnic origin, political opinions, religious beliefs or information concerning your health or sexual orientation.  For example, during a survey we may ask you about your voting history or intention, or whether you regard yourself as belonging to a particular religion.  

We use this information in the same way we use all the other information we collect, but the law requires that we have your explicit consent to collect and use it. When registering to become a Contributor you give this consent.


Personal data collected from other sources

We may also use personal data you have shared with us to derive additional information from other sources:

  • Public sources: for example, we may compare your postcode against public registers to determine that you live within a certain catchment area for a particular local authority or electoral constituency.

We use the data that you share with us, or that we receive from the other sources mentioned above, to give you the best experience possible, and to provide useful research for our clients. 

We may share your data within CHG/Deva Nova with trusted third parties, and clients.   

Our Privacy Policy is intended to describe to you how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update or otherwise take control of your personal data that we process.  

If at any time you have questions about our practices or any of your rights described below, you may reach our Data Protection Officer (“DPO”) by contacting us at This inbox is actively monitored and managed.

We collect information so that we can provide the best possible experience when you utilize our Services.  Much of what you likely consider personal data is collected directly from you when you:

(1)    complete contact forms or request newsletters or other information from us or

(2)    participate in surveys, or otherwise participate in activities we promote that might require information about you.   

However, we also collect additional information when delivering our Services to you to ensure necessary and optimal performance.  These methods of collection may not be as obvious to you, so we wanted to highlight and explain below a bit more about what these might be (as they vary from time to time) and how they work:

Data about Usage of Services is automatically collected when you use and interact with our Services, including metadata, log files, cookie/device IDs and location information. This information includes specific data about your interactions with the features, content and links (including those of third-parties, such as social media plugins) contained within the Services, Internet Protocol (IP) address, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences and cookie data, information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and error data, and some of this data collected might be capable of and be used to approximate your location. 

Supplemented Data may be received about you from other sources, including publicly available databases or third parties from whom we have purchased data, in which case we may combine this data with information we already have about you so that we can update, expand and analyse the accuracy of our records, identify new customers, and provide products and services that may be of interest to you.  If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.

How we utilize information.

We will only retain your personal data for as long as we need to for the use of business and clients.  We strongly believe in both minimizing the data we collect and limiting its use and purpose to only that (1) for which we have been given permission, (2) as necessary to deliver the Services you interact with, or (3) as we might be required or permitted for legal compliance or other lawful purposes

These uses include:

Delivering, improving, updating and enhancing the Services we provide to you.  We collect various information relating to your use and/or interactions with our Services. We utilize this information to:

  • Improve      and optimize the operation and performance of our Services
  • Diagnose      problems with and identify any security risks, errors, or needed      enhancements to the Services
  • Detect      and prevent fraud and abuse of our Services and systems
  • Collecting      aggregate statistics about use of the Services
  • Understand      and analyse how you use our Services and what products and services are      most relevant to you.

Sharing with trusted third parties. We may share your personal data with affiliated companies within our corporate family. with third parties with which we have partnered to allow you to integrate their services into our own Services, and with trusted third party service providers as necessary for them to perform services on our behalf, such as:

  • Processing      credit card payments
  • Serving      advertisements
  • Conducting      contests or surveys
  • Performing      analysis of our Services and customers demographics
  • Communicating      with you, such as by way email or survey delivery
  • Customer      relationship management.

We only share your personal data as necessary for any third party to provide the services as requested or as needed on our behalf. These third parties (and any subcontractors) are subject to strict data processing terms and conditions and are prohibited from utilizing, sharing or retaining your personal data for any purpose other than as they have been specifically contracted for (or without your consent).

Communicating with you. We may contact you directly or through a third party service provider regarding products or services you have signed up or purchased from us, such as necessary to deliver transactional or service related communications. We may also contact you with offers for additional services we think you’ll find valuable if you give us consent, or where allowed based upon legitimate interests. 

You don’t need to provide consent as a condition to purchase our goods or services. These contacts may include:

  • Email
  • Text (SMS) messages
  • Telephone calls

You may also update your subscription preferences with respect to receiving communications from us and/or our partners by contacting us through the form on

Market research and analysis purposes.

  • To register and autheticate you
  • To select and invite you to research and activities
  • To credit you with rewards
  • Produce research for our clients that could be anonymous, identifiable, specific and or aggregated 
  • To create content for third parties
  • and any other such activities deemed necessary for business.

You have complete control over whether we use your data in this way (i.e. non-anonymously).  You can choose not to participate in these uses by asking to be removed as a contributor.


Legal grounds for processing your personal data

CHG/Deva Nova is committed to the lawful, fair and transparent use of personal data. For every use of your personal data we have described so far, we process your personal data on the grounds that our processing is necessary for legitimate interests we pursue as a business, namely that our business relies entirely on the ability to use your personal data to produce research and insight for our clients.

If you have any questions about the grounds under which we process your personal data, or would like to find out more about the approach we take to determine that these grounds apply, please contact our Data Protection Officer using the contact details in the ‘Contact Us’ section 

Transfer of personal data abroad.  If you utilize our Services from a country other than the country where our servers are located, your communications with us may result in transferring your personal data across international borders. Also, when you call us or initiate a chat, we may provide you with support from one of our global locations outside your country of origin. In these cases, your personal data is handled according to this Privacy Policy.

Compliance with legal, regulatory and law enforcement requests. We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (such as subpoena requests), to protect our property and rights or the property and rights of a third party, to protect the safety of the public or any person, or to prevent or stop activity we consider to be illegal or unethical.

To the extent we are legally permitted to do so, we will take reasonable steps to notify you in the event that we are required to provide your personal information to third parties as part of legal process. We will also share your information to the extent necessary to comply with ICANN or any ccTLD rules, regulations and policies when you register a domain name with us.

Website analytics. Our website host GoDaddy uses multiple web analytics tools provided by service partners such as Google Analytics, MixPanel and Singular to collect information about how you interact with our hosts website or mobile applications, including what pages you visit, what site you visited prior to visiting our website, how much time you spend on each page, what operating system and web browser you use and network and IP information. Our host may use the information provided by these tools to improve their Services. These tools place persistent cookies in your browser to identify you as a unique user the next time you visit our website. Each cookie cannot be used by anyone other than the service provider (ex: Google for Google Analytics). The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which you reside. Though information collected does not include personal data such as name, address, billing information, etc., the information collected is used and shared by these service providers in accordance with their individual privacy policies. You can control the technologies we use by managing your settings through GoDaddy’s Cookie Policy or the ‘cookie banners” that may be presented (depending on URL of website visited) when you first visit our webpages, or by utilizing settings in your browser or third-party tools, such as Disconnect, Ghostery and others.

Third-party websites.  Our website and our mobile applications contain links to third-party websites. We are not responsible for the privacy practices or the content of third-party sites.  Please read the privacy policy of any website you visit.

The E.U-U.S and Swiss-U.S. Privacy Shield Frameworks.

Our website host, Go Daddy Operating Company, LLC (and our related entities, including, LLC, Blue Razor Domains, LLC, Starfield Technologies, LLC, Domains by Proxy, LLC, Outright, Inc., Mad Mimi, Inc. and Media Temple, Inc.) participates in and has certified its compliance with the EU-U.S. and Swiss-U.S. Privacy Shield Framework.  Go Daddy Operating Company, LLC is committed to subjecting all personal data received from the EU or Switzerland, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles.  To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List.

Go Daddy Operating Company, LLC is responsible for the processing of personal data it receives, under each Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf.  Go Daddy Operating Company, LLC complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to each Privacy Shield Framework, Go Daddy Operating Company, LLC is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Go Daddy Operating Company, LLC may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact GoDaddy’s U.S.-based third party dispute resolution provider (free of charge) at Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

To easily access, view, update, delete or port your personal data (where available), or to update your subscription preferences, please sign into your Account and visit “Account Settings.” Please use the contact form on

We follow generally accepted standards to store and protect the personal data we collect, both during transmission and once received and stored, including utilization of encryption where appropriate.

We retain personal data only for as long as necessary to provide the Services you have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods:

  • mandated by law, contract or similar obligations applicable to our business operations;
  • for preserving, resolving, defending or enforcing our legal/contractual      rights; or
  • needed to maintain adequate and accurate business and financial records.

If you have any questions about the security or retention of your personal data, you can contact us at

‘Do Not Track’ notifications.

Some browsers allow you to automatically notify websites you visit not to track you using a “Do Not Track” signal. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit

Changes in our Privacy Policy.

We reserve the right to modify this Privacy Policy at any time. If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy and any other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this Privacy Policy, we will notify you here, by email, or by means of a notice on our home page, at least thirty (30) days prior to the implementation of the changes.

Data Protection Authority.

If you are a resident of the European Economic Area (EEA) and believe we maintain your personal data subject to the General Data Protection Regulation (GDPR), you may direct questions or complaints to our lead supervisory authority, the UK's Information Commissioner’s Office, as noted below:

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom

Phone: 0303 123 1113

If you have any questions, concerns or complaints about our Privacy Policy, our practices or our Services, you may contact our Office of the DPO by email at

We aim to respond to all requests, inquiries or concerns where practicable within thirty (30) days. 

This privacy policy has been adapted from that of our website host GoDaddy.

Although every care has been taken to ensure compliance with legislation some errors may remain. By continuing to use this site you accept and consent to these conditions. 

Updated: 22 / 10 / 2018